French agency Raison Pure Paris has created a very limited edition beer can for Dutch brewery Heineken—this innovative design uses cold-activated ink which only becomes visible when the can is exposed to a low temperature of 0 ºC, indicating that the beer is suitably cold enough to be enjoyed.

French agency Raison Pure Paris has created a very limited edition beer can for Dutch brewery Heineken—this innovative design uses cold-activated ink which only becomes visible when the can is exposed to a low temperature of 0 ºC, indicating that the beer is suitably cold enough to be enjoyed.

The amazing “Mother Book” - Don’t miss that 

Watch the best summer campaign by NIvea

Don’t miss that ! Hellmann’s Will Tweet You Recipes Featuring Contents of Your Fridge

Watch the impressive Soccer Scoreboard that Audi created for World Cup 2014

You should check this out, it goes deep .deeper and deeper

Eyes on the road interactive campaign by Volkswagen

The Game Before The Game

Watch 5 awesome advertising moments of Beats by Dre

McDonald’s Austria Simplifies Its Packaging for Vienna Design Week

McDonald’s Austria Simplifies Its Packaging for Vienna Design Week

Vittel Refresh Cap

Ogilvy Paris Innovate an Irresistible Way for Vittel to remind people to drink the recommended 8 glasses of water a day. ‘Vittel Refresh Cap’. A tailor made cap that pops a flag every hour to gently remind you to drink.
When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes.
Initial findings show people drank more water during the day and enjoyed it!

Scotch Brite sponge so confident in their product, they make it a water fountain base. Awesome idea :)

Scotch Brite sponge so confident in their product, they make it a water fountain base. Awesome idea :)

Awesome baggage claim ambient ad from Mini. “I’m going on a trip, and I’m taking with me…”

Awesome baggage claim ambient ad from Mini. “I’m going on a trip, and I’m taking with me…”